How to maintain high standards of innovation and remain competitive.

When enlisted to fulfil a clients brief and develop a new project, part of project scope and timeframe is always partitioned and devoted to research and experimenting with new technologies to improve the outcome of a clients brief and the required deliverables. The amount of time dedicate to R&D in a project can be reduced if the clients project coincides with a particular in-house project that has already undergone extensive R&D.

CodeFish Studio is actively involved in the industry both nationally and internationally through its engagement/participation in seminars/lectures, expos and competitions. This enables the company to maintain high standards of innovation and remain competitive, whilst being a market leader for generic solutions. For this reason it is essential that a project fee proposal allows for the costs of research and development to be "paid" for in each and every project that is developed.